A LIL ABOUT ME5O`CS
I’m a product designer who’s into research and uses insights to create designs that impact the lives. From strategic user research to crafting experiences, I’m here to make things better for people I’m designing for.
When I’m not designing, you’ll catch me sketching out my core memories, crocheting my latest cozy creation, or hiking somewhere with a killer view.
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Delicia Li
@Deliverect | Ex-IBM
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PRODUCT DESIGNER
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DESIGN STRATEGIST
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DESIGN RESEARCHER
01 / DELIVERECT RETAIL
As part of Deliverect's global expansion strategy, I collaborated with a Localization Product Manager to identify the market fit for our Retail product suite in North America. Through ethnograpic research, we identified new pain points, which directly shaped our product positioning and ensured alignment with local needs.
2024—11/01
Ret—202425
02 / DELIVERECT PRODUCT FOUNDATIONS
As lead designer, the Deliverect product suite was restructured using the Jobs-to-Be-Done framework and a product-led growth approach. By unifying the five existing products, the team was able to eliminate redundancies and create a more cohesive and scalable ecosystem that drives growth.
2023—10/01
Xprod—2024
03 / IBM STERLING INTELLIGENT PROMISING
As COVID-19 boosted demand for curbside pick-up, Sterling Intelligent Promising (SIP) was introduced as a solution that integrates with the Sterling Order Management System. SIP leverages AI-driven optimization profiles and sourcing rules to help businesses maximize inventory productivity.
2021—2022/01
Ster—202223
04 / IBM CONSULTING
IBM Consulting (formerly known as Global Business Services) has over 100,000 consultants working to create solutions for thousands of clients, making collaboration and providing feedback difficult. Through the 12 weeks, we immersed ourselves into the GBS world and created a solution to help incentivize feedback loops.
2021—2022/01
Ster—202223